Bopomofo
client
Ribo Fashion Group
case type
mini-program
technology
Vue.js, Spring Boot
design
Koma Design
launch date
2017-08-01
client introduction
In 1997, several young people with enthusiasm for art, fashion and the desire for success set up a fashion design studio in a basement of Guangzhou University. This small studio is the predecessor of Nippon Fashion Group Co. LTD. Today, after 20 years of hard work by its staff, RIbo Group has gradually developed into an international brand equity operation group integrating design, creativity, production and sales. In 2004, RIBO moved to Songjiang District, Shanghai, with a modern high-style industrial park covering 36,000 square meters. At present, it operates 15 projects, has more than 1500 employees, annual production of more than 4.8 million pieces of clothing, nearly a thousand stores across the country. From a shop to a multi-brand operation group, and then to a sustainable social and ecological organization focusing on fashion and creativity, RIBO has always been an open, equal, mutual respect, common growth and imaginative place. The daily casters are more like family members or friends. We believe it is a spiritual connection that brings us together to create more good things. On May 31, 2017, Ribo Fashion was officially listed on the main board of the Shanghai Stock Exchange, entering a new era of development. Create an open platform for fashion and creative resources to gather, coexist and co-exist, bursting out a new vitality. In this rapidly changing world, the only way to the future is to keep moving forward and understand the trends.
our work
The main user group of "Broadcast" is urban women aged 25 to 35. They are delicate, sensitive, fashionable and have a good aesthetic appreciation. How to make the mini-program give an elegant and fashionable experience is the challenge we face. We polished the design interface, added comfortable interaction, integrated audio-visual elements, and completed the long closed-loop experience of the box.
result
We have to sigh at the user participation of "Broadcast". After the launch of the small program, the page view is very considerable. After correcting some feedback problems, the small program can run smoothly and become a powerful tool for "Broadcast" brand communication.